Unnati

The Business Journal
ISSN: 2319-1740(P)
Impact factor (SJIF):8.173
Editorial Board

Prof. Dipin Mathur
(Editor in Chief)

Dr. Pallavi Mehta
(Managing Editor)

A Peer Reviewed Bi-Annual Journal
January-June 2024


Name : Index
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Name : Artificial Intelligence Enablement for Flexible Working in New Generation Industries
Author : Hemavathi G.P., Dr. P. Bhanumathi, Dr.Frank Sunil Justusa. T
Page Number :
1-10
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Name : Agile Brand Marketing Strategies of Hindustan Unilever Limited (HUL)
Author : Amitabh Tapadar, Dr. Ankita Kothari
Page Number :
11-20
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Name : A Study on Examining the Relationship between Pay Structure and Organizational Financial Outcomes in Gujarat State
Author : Dr. Priyanka Daya Choudhary, Vihang S Desai , Devang K Nandola
Page Number :
21-28
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Name : Human-Centric Process for Sustainable Competitive Advantage During M&A (Fostering Innovation, Collaboration, and Talent Retention)
Author : Nilakantan G, Dr. Khushbu Agarwal
Page Number :
29-36
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Name : The Crucial Role of Personality and Soft Skills in the Globalized Era : A Comprehensive Analysis
Author : Dr. Subhash Sharma
Page Number :
37-40
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Name : The Role of Employee Empowerment and Organizational Support in Employee Turnover Intention
Author : Shivangi Sisodia
Page Number :
41-53
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Name : Impact of Snapchat Inuencer on the Purchase Decision of Young Females : A Study of Personal Care Products
Author : Dr Rahul Singh Shekhawat, Prof (Dr.) N K Maheshwary, Bhawana Rana
Page Number :
54-71
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Name : Comparative Study of Mental Health of Female School Teachers Working in Public and Private Sector
Author : Himanshi Panwar, Dr. Deepika Jain, Prof. A. K. Malik
Page Number :
72-83
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Name : A Study on Impact of Goods and Services Tax on Indian Economy for Sustainable Development in International Market
Author : Dr. Khushboo Agnihotri
Page Number :
84-95
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Name : Editorial
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