| July-December 2024 |
| Name | : | Index |
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| Name | : | Mapping the Research Journey : A Bibliometric Analysis of Consumer Perspective on Online Travel Agencies |
| Author | : | Dr. Seema Singh, Prince, Neha Aggarwal |
| Page Number | : |
01-12
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| Name | : | Customers' Opinion About Perceived Threat Aroused Due to Fear Appeal Used in Advertisements |
| Author | : | Hemlata Bunkar, Dr. Devendra Shrimali, Dr. Shivoham Singh |
| Page Number | : |
13-20
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| Name | : | Integrating Life Skill Education to Build future Leaders |
| Author | : | Dr. Mahima Birla, Karishma Rohera |
| Page Number | : |
21-30
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| Name | : | Meme Marketing through Social Media for Online Audience Attention, Awareness, and Engagement with Brand |
| Author | : | Pankaj Sharma, Shital Rathod |
| Page Number | : |
31-39
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| Name | : | Impact of GST in Indian Economy |
| Author | : | Dinesh Bhandari, Prof. Anurag Mehta |
| Page Number | : |
40-49
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| Name | : | Analyzing the Impact of Digital Marketing on Apparel Purchasing Decisions:Qualitative Insights from Women Consumers in Udaipur City |
| Author | : | Monika Bordia, Dr. Anil Jain |
| Page Number | : |
50-56
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| Name | : | Barter Corruption in Sports : A Global Analysis of Non-Monetary Exchange and Its Impact on Sporting Integrity |
| Author | : | Surendra Singh Bhati, Prof. (Dr.) M. S. Rajpurohit |
| Page Number | : |
57-62
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| Name | : | Bridging Humans and AI : A Systematic Review of Interaction Needs and Implications |
| Author | : | Neha Jain, Dr. Neetu Agarwal |
| Page Number | : |
63-81
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| Name | : | Exploratory Analysis on the Association Between Online Review Content and Characteristics, and Consumer Online Buying Behaviour |
| Author | : | Sakshi Jain, Dr. Mir Mubbashir Shuja, Dr Subhash Sharma |
| Page Number | : |
82-98
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| Name | : | Role of An Effective Strategy In Ai-based Product Manufacturing Industries – A Systematic Literature Review |
| Author | : | Dr. Shubha Shree Sharma, Snehal Sanjay Patil |
| Page Number | : |
99-116
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| Name | : | The Impact on Corporate Governance Disclosure: Evidence from the Top 10 Companies on the Bombay Stock Exchange |
| Author | : | Dr Shivlal Parmar, Dr Shilpa Vardia |
| Page Number | : |
117-124
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| Name | : | Editorial |
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